We revisit and analyze the Nigerian 2018 soccer team jersey’s success, which sold out in less than 24 hours.
Nigeria’s World Cup jersey sweeps: The official jersey that the Nigerian national soccer team players wore sold three million units before it goes on sales according to this betting sites.
Long queues of buyers were the scene that could be seen in the London store in the hours before the game this Saturday held at Wembley between the African team and England.
The fans of the Nigerian national team have overwhelmed Nike’s flagship store in the English capital. Not only that, on the internet, the boom was even more significant; both the first and second kits were sold out in a matter of minutes, leaving the brand out of stock.
According to the Nigerian Football Federation (NFF), the Super Eagles’ shirt will wear, the name by which the team is known, in the 2018 World Cup Russia received three million orders in advance.
The shirt had a sale price of €70 and has been on the market since May 29, 2018 although its resale price already reaches €150.
Nike Digital Strategies
Emotional Factor or Experiential Marketing
Digital Marketing campaigns always contain sensations, feelings, thoughts, and actions. The design of the Nigeria jersey is inspired by the jersey worn by the African country at the 1994 World Cup in the United States, where it achieved its best place in the top soccer tournament: ninth place.
Product Out Of Stock At Nike E-Commerce
According to the British press, the orders come mainly from Nigerian immigrants and football fans who have been amazed by the daring design.
Nigeria is part of Group D of the World Cup along with Argentina, Iceland, and Croatia. His debut will be on June 16 against the Croatian national team.
Fast Facts About Nigeria
It is the most populous country in Africa, with 161 million inhabitants. The eighth-most populous in the world. Nigeria’s official language is English, and it has approximately 520 cataloged languages , including living languages of ethnic groups. They always wonder why English is spoken in Nigeria, even though the Portuguese were the first Europeans to arrive in Nigeria in 1472. English is spoken as a consequence of the British colonization that ended in 1960 and avoided ethnic conflicts.
Nike Engagement Campaigns
- The most popular sport in Nigeria is soccer
- Nigeria was Olympic Football Champion Atlanta 1996
- Average age: 25.5
- Market value: € 4.31mill.
- The most important player was Victor Moses that played for the London Chelsea team.
- Awards:
- Olympic soccer champion Atlanta 1996,
- Nigeria has an essential record in the FIFA U-17 World Cup seven times in 1985, 1993, 2007, 2013, and 2015.
Product Launch Campaign: Date is Key
The date chosen for the launch of the shirt was no coincidence, May 29, 2018. A few days before the friendly clash in the match between Nigeria vs. England, a game hosted by the historic Wembley Stadium located in London, where immigrants and nationals of Nigerian origin congregate in more significant numbers. The presence of a population of Nigerian origin or the country itself in London dates back 200 years due to the Atlantic slave trade.
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